What is the New Economy?

“Anyone who believes exponential growth can go on forever in a finite world is either a madman or an economist.”

Kenneth Boulding, co-founder of General Systems Theory

Simple but profound: this graphic from Bob Willard demonstrates the perceptual shift we need to make in viewing all social and economic activity as embedded within the well-being of the biosphere as a whole.
The Trajectory of Environmentally Responsible Design, used with permission from Bill Reed. We currently operate from the middle bar, “sustainability mindset”, when our final goal should be to view human and natural systems together as one co-evolutionary process. Note that sustainability isn’t a bad thing, but a stepping stone in a longer journey.



Writer, Educator, and Consultant working in Food, Fermentation, and Regenerative Agriculture. See about.me/MarkjPHL for writing and affiliations.

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